In October 2014, Tanzania carried out one of the largest public health interventions in the country’s history. In one short week, more than 20 million children were immunized in a measles and rubella vaccination campaign.
Tanzanian Lions were active in the social mobilization planning process at the national and municipal level to ensure that high coverage would be achieved. During the campaign, Lions worked to educate parents on the dangers of measles and rubella and to encourage them to bring their children to vaccination camps to be immunized. Activities included the production and distribution of more than 20,000 posters and banners, road shows to raise awareness in urban areas, hosting mini-campaign launch events to raise awareness and engage communities at the municipal level, and using radio, television, and print media to amplify awareness of the campaign.
Having Lions members in countries around the world that care about protecting children from measles and rubella is one of Lions’ greatest strengths as an M&RI partner and Lions social mobilization activities in their countries have made a contribution to the success of numerous vaccination campaigns.
Lions Clubs International Foundation (LCIF) is an official partner of the Measles & Rubella Initiative. This collaboration has successfully reduced the number of measles-related deaths throughout the world. LCIF and Lions provide technical, financial and grassroots support for measles vaccination campaigns. Through this partnership, over one billion children have been vaccinated in more than 80 countries, reducing measles deaths by 90 percent in nearly all countries. Donate today to help LCIF vaccinate even more children against measles and rubella!